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Justin Bieber’s Swag (stylized as SWAG) is the Canadian singer’s seventh studio album, released on July 11, 2025, through Def Jam Recordings and ILH Productions. It serves as the follow-up to his 2021 releases Justice and Freedom, and marked Bieber’s return after a four-year gap between studio albums. The album incorporates elements of R&B, synth-pop, alternative pop, and atmospheric production, with lyrical themes centered around relationships, fame, faith, personal growth, and emotional vulnerability. The album features guest appearances from Gunna, Druski, Dijon, Lil B, Sexyy Red, Cash Cobain, Eddie Benjamin, and Marvin Winans. Production was handled by Bieber alongside collaborators .
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